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Search Engine Optimization
Having a good web site is one thing, but how will people find it?
Search engine optimization (s.e.o.) is one of the most critical yet
most widely overlooked facets of web design. Many people are now familiar
with the concept of meta tags (instructions for search engines) and
make some attempt to implement them on their web pages; shockingly
we find time and time again that people have just inserted blank tags,
with no specific data, thinking that will be enough.
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You may have asked yourself why this site wasn't designed entirely
in flash. Whilst a flash only site may be more aesthetically pleasing,
it stands far less chance of being indexed by, or doing well on search
engines. How you write your copy, how you structure your page, your
use of keywords and many other factors influence how well and how
quickly your site will get listed and climb the ranks of the search
result pages.
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Driving volume traffic requires more than just a few well placed keywords
and well designed pages. The best way to achieve quick results is
to create numerous mirror domains; i.e. sites with specific keywords
in their names, and 'mirror' them back to your site. This has several
advantages, you have multiple domains for people to find, you don't
have to compromise the aesthetics of your home page, and, every link
followed through to your site goes towards increasing your search
ranking. Metaldog can set-up and manage all your requirements, including
hosting, and combine it with viral and traditional marketing. Contact
us to discuss your project.
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